Ophthalmologically tested
Formula developed in Italy
Vegan
Not tested on animals
LIV Mascara Limited Edition 12.5 ml – IDUN Minerals
Sale
Price incl. VAT · 12.5ml
Lowest price in the 30 days before the reduction: €26.00
A limited edition 3-in-1 mascara that lengthens, thickens and curls your lashes in a single application. The silicone brush with multi-level bristles coats every lash evenly, without clumps.
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Product description
LIV Mascara Limited Edition 12.5 ml – IDUN Minerals
LIV 3-in-1 is an all-in-one solution for anyone who wants length, volume, density and curl in a single application. The vegan formula defines every lash, even the shortest ones, while keeping them soft.
The silicone brush with multi-level bristles allows precise application and distributes the colour evenly without clumping or sticking. The creamy formula contains jojoba esters, carnauba wax and glycerin, while mineral pigments give an intense black colour. Once dry, the mascara does not transfer onto the lid, smudge or flake.
The mascara is ophthalmologically tested and free from alcohol and fragrance, so it is also suitable for sensitive eyes and contact lens wearers. The name LIV means "life" in Swedish. Use within 6 months of opening.

In short
- suitable for all lash types – creates ultra length and volume!
- 3-in-1 effect – lengthens, thickens and curls lashes in a single application.
- Silicone brush – distributes mascara evenly over every lash, with no clumps.
- Long-lasting and durable – does not transfer onto the eyelid, smudge or flake.
- Caring ingredients – a jojoba derivative, beeswax and carnauba wax condition, moisturise and protect lashes.
- Brand
- IDUN Minerals
- Quantity
- 12.5ml
- Country of origin
- Italy
- Responsible person
- IDUN Minerals AB, Ölandsgatan 42, 116 63 Stockholm, Sweden.
Shades and use
How to use it
- Comb your lashes
Gently comb your lashes before applying.
- Apply with zigzag movements
Apply the mascara from root to tip with zigzag movements.
- Add a coat if desired
For extra volume or length, apply another coat.
- Remove with make-up remover
Remove the mascara with a cotton pad and cleansing milk, oil or micellar water.
Ingredients
What is inside
Full list of ingredients (INCI)
- Aqua / Water
- Synthetic Beeswax
- Glyceryl Stearate
- Copernicia Cerifera Cera / Copernicia Cerifera (Carnauba) Wax
- Jojoba Esters
- Glycerin
- Stearic Acid
- Synthetic Wax
- Palmitic Acid
- Helianthus Annuus Seed Cera / Helianthus Annuus (Sunflower) Seed Wax
- Rhus Succedanea Fruit Cera / Rhus Succedanea Fruit Wax
- Acacia Senegal Gum
- Hydroxyethylcellulose
- Caprylyl Glycol
- Hydroxyacetophenone
- Sodium Hydroxide
- Myristic Acid
- Arachidic Acid
- Lauric Acid
- Oleic Acid
- Disodium Phosphate
- Polysorbate 60
- Sodium Phosphate
- Tocopherol
- Phenoxyethanol
- May Contain (+/-): C.I. 77499 (Iron Oxides)
Our opinion
Kozmetika Moja advisorLIV mascara is all-in-one, just as its name says. The brush is large, long and made of silicone, which lets you apply it really nicely and precisely to your lashes.
Because the brush has both short and long bristles, you can use one side to give your lashes ultra length and the other to create ultra volume.
Once the mascara has dried on your lashes, it is long-lasting and does not flake or transfer!
I recommend it to anyone who wants a real WOW effect – length and volume. There is also plenty of formula in the tube, which stops the mascara from drying out quickly.
To be honest, I find it hard to judge from my own experience whether it will curl your lashes – mine are naturally curled, so I could not test that effect. I would be happy to hear what you think!
What we like
- large silicone brush for precise application
- one side lengthens, the other adds volume
- long-wearing, doesn't flake or smudge
- plenty of formula in the tube, slow to dry out
Good to know
- we couldn't test the curling effect
Frequently asked questions
Questions about the product
Cannot find the answer? Ask us and we will reply as soon as possible.
What does the LIV 3-in-1 mascara do?
LIV lengthens, thickens and curls your lashes in a single application, creating a 3D effect that defines every lash. Its mineral pigments give an intense black colour.
How do I apply the LIV mascara?
Gently comb your lashes first, then apply the mascara from root to tip with a zigzag motion. Add another coat for extra volume or length; the silicone brush with short and long bristles coats each lash individually.
Is the mascara suitable for sensitive eyes and contact lenses?
Yes, the mascara is ophthalmologically tested and suitable for sensitive eyes and contact lens wearers. The formula is vegan and, according to the manufacturer, free from alcohol and fragrance.
How do I remove the mascara and how long can I use it after opening?
Remove it with a cotton pad and cleansing milk, oil or micellar water. The tube contains 12.5 ml and should be used within 6 months of opening.
Customer reviews
What customers say
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About the brand
IDUN Minerals
IDUN Minerals is a Swedish mineral cosmetics brand based in Stockholm, celebrating its 15th anniversary this year. It is named after Idun, the goddess of youth in Norse mythology, and its philosophy follows suit: simple, clean make-up and skincare that give the skin a fresh, natural look.
The make-up is based on mineral pigments and carefully selected ingredients, and the formulas are vegan. With us you buy only genuine IDUN Minerals products, which we know and use ourselves.
- 15years of Scandinavian beauty
- SEdeveloped in Sweden
- Veganvegan formulas