Matte lipsticks

A matte finish without the dryness

Classic matte lipsticks often leave lips feeling dry. That is why the IDUN Minerals formula adds Nordic bramble oil and vitamin E to the pigments, helping lips stay moisturised. The lipstick covers well in a single stroke, lasts and leaves a soft, velvety feel.

Matte or cream lipstick

A matte lipstick has no shine; the colour is full and stays longer, so it suits long days, special occasions and anyone who likes clearly defined lips. If your lips are very dry or you prefer a light, glossy look, take a look at our cream lipsticks.

How to choose your shade

The range runs from coral, brick and bronze to classic reds and deep wine tones. Shade names such as Jordgubb, Lingon and Vinbär are borrowed from Nordic berries. For every day, choose a shade one tone deeper than your natural lip colour; for evening, go for red or wine.

• A matte finish shows up dry patches, so prepare your lips with a balm and let it absorb first.
• For a crisp edge, outline your lips with a liner in a matching shade.
• Apply the lipstick from the centre towards the corners.