Discounts up to −70%
Up to 70% off IDUN Minerals mineral cosmetics. Every order comes with a free gift: the IDUN Minerals make-up pencil sharpener.
- Up to −70%on selected products
- Free giftsharpener with every order
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Only original products Official brand distributor
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Loyalty points Collect them with every purchase
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Pay your way Cash on delivery, card, PayPal, bank transfer
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Advice 031 558 410
Shop by category
From mineral make-up to hair and body care.
Featured products
Our pick from the IDUN Minerals range this month.
Celebrate Bronze & Glow Face Palette Limited Edition – IDUN Minerals
A limited-edition palette for IDUN Minerals' 15th anniversary: bronzer, blush and highlighter for a warm, radiant look…
Mineral Eyeshadow Palette Nejlika – IDUN Minerals
Four easy-to-blend mineral eyeshadows for everyday and evening looks.
Single Mineral Eyeshadow Vallmo – IDUN Minerals
A mineral eyeshadow in a soft pink shade with a delicate shimmer.
Mineral Eyeshadow Palette Gullviva – IDUN Minerals
Four easy-to-blend mineral eyeshadows for everyday and evening looks.
Pure & Clean Hand and Body Wash 250 ml – IDUN Minerals
A gentle, sulphate-free shower gel and hand wash with a mild fragrance that the manufacturer states is hypoallergenic.
Hydra Calm Mineral Essence Toner Mini 50 ml – IDUN Minerals
A hydrating toner with hyaluronic acid and centella for calm, plump-looking skin.
Bronzing Gel for Face and Body Sunset 30 ml – IDUN Minerals
A lightweight bronzing gel for a natural, sun-kissed glow all year round.
Mascara Silfr Black – IDUN Minerals
A mascara for long, flexible, separated lashes with no clumps or flaking.
IDUN Minerals: Scandinavian purity in every shade
The shades are named after Swedish flowers and berries, from Vallmo to Lingon. We carry the full range of make-up as well as face, hair and body care.
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Purified mineral pigments
Intense colour with a single layer. -
For sensitive skin
Gentle formulas, many with hypoallergenic fragrances. -
Vegan formulas
Such as the Celebrate palette, 100% vegan.
Best sellers
Vatn mascaras are our best sellers.
Vatn Volume 38°C Tubing Mascara Black 9 ml – IDUN Minerals
A mascara for instant volume that lasts all day and washes off with warm water above 38 °C.
Dry Shampoo 200 ml – IDUN Minerals
A transparent dry shampoo with rice starch that refreshes hair without leaving a white cast.
Vatn Volume 38°C Tubing Mascara Mini 3.5 ml – IDUN Minerals
A travel size of the much-loved Vatn Volume mascara that washes off with warm water.
Vatn Volume 38°C Tubing Mascara Brown 9 ml – IDUN Minerals
A mascara for instant volume that lasts all day and washes off with warm water above 38 °C.
From the blog
Tips for skin care, hair care and make-up.
tips What your lipstick says about you: lipstick and lip liner shades, how to choose and care
Are you red or nude? We had some fun with what lipstick colour says about your personality, then got serious: how to choose a shade for you and the occasion, how to use a lip liner and how to care for your lips.
Read the article
tips Winter skin care: how to help your skin through cold, wind and dry air
In winter, skin loses moisture faster than usual. What happens to the skin in the cold, and what you can change in your everyday routine to keep it soft and calm.
Read the article
IDUN Minerals How to choose the right foundation shade: a guide to skin tones, undertones and types of foundation
The right foundation shade blends into your skin so well you barely notice it. How to work out your skin tone and undertone, how to test a shade and which type of foundation will suit you best.
Read the article