For all skin types
For sensitive skin
Sulfate free
Dermatologically tested
Formula developed in Sweden
Vegan
Not tested on animals
Pure & Clean Hand and Body Wash 250 ml – IDUN Minerals
Sale
Price incl. VAT · 250 ml
Lowest price in the 30 days before the reduction: €14.90
A gentle, sulphate-free shower gel and hand wash with a mild fragrance that the manufacturer states is hypoallergenic.
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Product description
Pure & Clean Hand and Body Wash 250 ml – IDUN Minerals
Pure & Clean is a gentle, sulphate-free shower gel that cleanses the skin effectively and leaves it soft and refreshed. Its rich, silky lather turns every shower into a small moment of indulgence. It can also be used as a hand wash.
The mild fragrance, which the manufacturer states is hypoallergenic, pairs soft floral notes with the freshness of citrus, bergamot and blackcurrant, rounded off by a warm, musky and woody base of cedar and amber.
For extra moisture, pair it with Rich Body Cream. The bottle is made from 50% recycled plastic.


In short
- Sulphate-free, rich lather
- Fragrance the manufacturer states is hypoallergenic
- For hands and body
- Vegan, dermatologically tested
- Suitable for sensitive skin
- Brand
- IDUN Minerals
- Quantity
- 250 ml
- Country of origin
- Sweden
- Skin type
- Combination and oily
Dry skin
Normal skin
Sensitive skin - Responsible person
- IDUN Minerals AB, Ölandsgatan 42, 116 63 Stockholm, Sweden.
Shades and use
How to use it
- Wet your skin
Wet your hands or body with warm water.
- Work up a lather
Massage a few drops of the gel into damp skin to create a rich lather.
- Rinse
Rinse the lather off thoroughly with water. For extra moisture, follow with Rich Body Cream.
Ingredients
What is inside
Full list of ingredients (INCI)
- Aqua
- Sodium C14-16 Olefin Sulfonate
- Cocamidopropyl Betaine
- Sodium Chloride
- Parfum
- Sodium Cocoamphoacetate
- Sodium Lauroyl Methyl Isethionate
- Citric Acid
- Sodium Benzoate
- Potassium Sorbate
- Tetramethyl acetyloctahydronaphthalenes
- May Contain (+/-): C.I. 16185, C.I. 42090, C.I. 40800
Our opinion
Kozmetika Moja advisor“And the scent – oh! Divine! Beautiful, luxurious, unique! Not overpowering, yet strong enough that you can't miss it.”
OK, when I saw that IDUN was creating a shower gel, I thought: how could it possibly be any different from all the others on the market?
And when I first saw it, I was of course thrilled! The packaging is neat, simple and elegant, so it suits any bathroom. The dispenser is precise – you really don't need to put much on your palms or body to create a lovely thick lather. The lather is really beautiful and hard to describe in words: it is soft and fluffy, yet rich. Just a few drops are enough to wash a large area of skin.
Although IDUN Minerals prefers its products to be fragrance-free, here they opted for a hypoallergenic fragrance that also suits all sensitive souls. It doesn't irritate or sting, and it doesn't leave the skin feeling dry or tight.
It will soon also be available with a pump, so you can keep one in the bathroom for the shower and the pump version by the washbasin for washing your hands.
I warmly recommend it, because it is a product everyone needs at home – along with a little bit of pampering in their everyday washing routine!
What we like
- neat, elegant packaging
- precise dispenser – a few drops are enough
- soft, fluffy yet rich lather
- no dry or tight feeling afterwards
- fragrance that lingers on the skin after washing
Frequently asked questions
Questions about the product
Cannot find the answer? Ask us and we will reply as soon as possible.
Does Pure & Clean contain fragrance?
Yes, it contains a mild fragrance (Parfum) with floral notes, the freshness of citrus, bergamot and blackcurrant, and a warm base of cedar and amber. So the product is not fragrance-free.
Can I use Pure & Clean for both hands and showering?
Yes, Pure & Clean is a shower gel that you can also use as a hand wash. It creates a rich, silky lather, so a small amount is enough.
Which skin type is Pure & Clean suitable for?
It suits dry, normal, combination or oily and sensitive skin. The formula is sulphate-free, vegan and dermatologically tested.
What can I combine Pure & Clean with?
For extra moisture, pair it with Rich Body Cream. The 250 ml bottle is made from 50% recycled plastic.
Customer reviews
What customers say
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About the brand
IDUN Minerals
IDUN Minerals is a Swedish mineral cosmetics brand based in Stockholm, celebrating its 15th anniversary this year. It is named after Idun, the goddess of youth in Norse mythology, and its philosophy follows suit: simple, clean make-up and skincare that give the skin a fresh, natural look.
The make-up is based on mineral pigments and carefully selected ingredients, and the formulas are vegan. With us you buy only genuine IDUN Minerals products, which we know and use ourselves.
- 15years of Scandinavian beauty
- SEdeveloped in Sweden
- Veganvegan formulas