−40%

No added fragrance
Formula developed in Italy
Vegan
Made from highly purified minerals
No PFAS
Not tested on animals
Ophthalmologically tested
Packaging made in Europe
Free of cyclic silicones
Formula developed in Europe

IDUN Minerals

Mascara Gull 11.5 ml – IDUN Minerals

Name: Mascara Gull 11.5 ml – IDUN Minerals
Brand: IDUN Minerals
SKU: 5010
Price: 14.40 EUR
Availability: InStock

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€14.40 −40%

Regular price ~~€24.00~~ You save €9.60 Sale ends 31. 12. 2026

Price incl. VAT · 11.5 ml

Lowest price in the 30 days before the reduction: €24.00

A classic mascara with a dense bristle brush that separates the lashes beautifully and adds length, volume and definition. The quick-drying formula does not smudge onto the lids, making it ideal for oily lids too.

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Estimated delivery Tuesday, 17. 11. We ship it on the next working day.

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Product description

Mascara Gull 11.5 ml – IDUN Minerals

Gull is a classic mascara for naturally fuller-looking lashes. The larger, dense bristle brush allows precise application, separates every lash beautifully and enhances their natural volume without clumping or weighing them down.

The creamy formula dries quickly after application and does not transfer, making it especially suitable for those with oily lids. It contains carnauba and candelilla wax as well as synthetic beeswax, which give the lashes softness, flexibility and shine.

The mascara is ophthalmologically tested and also suitable for sensitive eyes and contact lens wearers. For a natural effect, apply it only to the tips of your lashes; for more volume, use zigzag movements from root to tip.

In short

full bristle brush
creates classic medium volume
suitable for short to medium-length lashes
suitable for straight lashes
ophthalmologically tested
100% vegan

Brand: IDUN Minerals
Quantity: 11.5 ml
Country of origin: Italy
Responsible person: IDUN Minerals AB, Ölandsgatan 42, 116 63 Stockholm, Sweden.

Shades and use

How to use it

Coat the tips
For a very natural result, apply the mascara only to the tips of your lashes.
Build volume
Place the flat side of the brush at the roots of your lashes and work the mascara to the tips with zigzag movements; repeat for a stronger effect.
Lengthen your lashes
For long-looking lashes, apply the mascara upwards from the roots, holding the flat side of the brush at a right angle.

Ingredients

What is inside

Full list of ingredients (INCI)

Aqua / Water
Copernicia Cerifera Cera / Copernicia Cerifera (Carnauba) Waxcarnauba wax
Paraffin
Synthetic Beeswax
Stearic Acid
Acacia Senegal Gum
Ammonium Acrylates Copolymer
Palmitic Acid
Candelilla Cera / Euphorbia Cerifera (Candelilla) Waxcandelilla wax
Triethanolamine
Magnesium Silicate
PEG/PPG-17/18 Dimethicone
Phenoxyethanol
Caprylyl Glycol
Aminomethyl Propanediol
Hydroxyethylcellulose
Sodium Dehydroacetate
Potassium Sorbate
Dimethicone
Myristic Acid
Arachidic Acid
Lauric Acid
Oleic Acid
May Contain (+/-): (+/-) C.I. 77499 (Iron Oxides)

Our opinion

Kozmetika Moja advisor

Gull is a classic, timeless mascara that we were already buying many, many years ago. It has a dense bristle brush that separates the lashes nicely, applies just the right amount of product and gently defines them. This mascara is not meant to create huge volume or a glamorous look, but rather a natural look of fuller lashes – understated, office-friendly and for every day.

As the brush is somewhat larger than silicone brushes, we recommend it for medium-length, straight lashes. We recommend it if you do not have hooded lids, as the mascara could otherwise transfer around the eyes.

Thanks to its exceptionally creamy texture, it is easy to apply, does not flake and, when used correctly, does not leave marks around the eyes.

What we like

natural, fuller-looking lashes for every day
dense bristle brush separates lashes nicely
creamy texture for easy application
doesn't flake

Good to know

not designed for dramatic volume or a glam look
best for medium-length, straight lashes
may smudge around the eyes on hooded lids

Frequently asked questions

Questions about the product

Cannot find the answer? Ask us and we will reply as soon as possible.

What kind of lashes is Gull mascara best for?

Gull has a larger, dense bristle brush, so we recommend it for short to medium-length and straight lashes. It creates a classic medium volume and a natural look of fuller lashes, ideal for every day.

Does Gull mascara transfer onto the eyelids?

The formula dries quickly and is “dry”, so it does not transfer and also suits oily eyelids. However, we do not recommend it for hooded eyelids, as it may leave marks around the eyes.

How do I apply Gull mascara for different effects?

For a very natural look, apply it only to the tips of your lashes.
For volume, place the flat side of the brush at the roots and draw it to the tips with zigzag movements; repeat for a stronger effect.
For a lengthening effect, apply it perpendicularly from the roots upwards using the flat side of the brush.

Is Gull mascara suitable for sensitive eyes and contact lens wearers?

Yes, the mascara is ophthalmologically and dermatologically tested and suitable for sensitive eyes and contact lens wearers. The formula is vegan and contains carnauba and candelilla waxes.

Customer reviews

What customers say

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About the brand

IDUN Minerals

IDUN Minerals is a Swedish mineral cosmetics brand based in Stockholm, celebrating its 15th anniversary this year. It is named after Idun, the goddess of youth in Norse mythology, and its philosophy follows suit: simple, clean make-up and skincare that give the skin a fresh, natural look.

The make-up is based on mineral pigments and carefully selected ingredients, and the formulas are vegan. With us you buy only genuine IDUN Minerals products, which we know and use ourselves.

All IDUN Minerals products