−30%

Ophthalmologically tested
Not tested on animals

IDUN Minerals

Brown Eye Pencil Jord – IDUN Minerals

Name: Brown Eye Pencil Jord – IDUN Minerals
Brand: IDUN Minerals
SKU: 5102
Price: 12.60 EUR
Availability: InStock

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€12.60 −30%

Regular price ~~€18.00~~ You save €5.40 Sale ends 31. 12. 2026

Price incl. VAT · 0.35 g

Lowest price in the 30 days before the reduction: €18.00

A brown eye pencil with highly purified minerals in the shade Jord, offering long wear and easy application. The product is ophthalmologically tested.

Shade

Brown Jord

5 shades · click a shade to open its product

In stock Ready to ship right away

Estimated delivery Tuesday, 17. 11. We ship it on the next working day.

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Product description

Brown Eye Pencil Jord – IDUN Minerals

The Swedish IDUN Minerals eye pencil contains highly purified minerals. It offers long wear, easy application and reliable ingredients, making it ideal for everyday use and keeping your look fresh throughout the day.

Shade Jord is brown. The pencil also has a soft foam tip for smudging the line.

The pencil is ophthalmologically tested.

In short

highly purified minerals in a Swedish pencil
brown shade Jord for everyday wear
long wear and easy application
foam tip for a smudged line
ophthalmologically tested

Brand: IDUN Minerals
Quantity: 0.35 g
Country of origin: Germany
Responsible person: IDUN Minerals AB, Ölandsgatan 42, 116 63 Stockholm, Sweden.
Shade: Brown

Shades and use

How to use it

Draw the line
Draw the line as close to your lashes as possible, from the inner to the outer corner of the eye.
Smudge the line
For a softer look, smudge the line with the foam tip.

Ingredients

What is inside

Full list of ingredients (INCI)

Trimethylsiloxysilicate
Synthetic Wax
Hydrogenated Polyisobutene
Hydrogenated Poly(C6-14 Olefin)
Hydrogenated Polydecene
Mica
Polybutene
Ethylene/Propylene Copolymer
Copernicia Cerifera Cera / Copernicia Cerifera (Carnauba) Wax
Disteardimonium Hectorite
Propylene Carbonate
Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate
May Contain (+/-): C.I. 77499 (Iron Oxides), C.I. 77510 (Ferric Ferrocyanide), C.I. 77491 (Iron Oxides), C.I. 77492 (Iron Oxides), C.I. 77007 (Ultramarines), C.I. 77891 (Titanium Dioxide)

Our opinion

Kozmetika Moja advisor

“Highly purified minerals and an ophthalmologically tested formula make it a good choice for the eye area.”

We recommend the Jord mineral eye pencil to anyone looking for a simple, everyday pencil with reliable ingredients. Highly purified minerals and an ophthalmologically tested formula make it a good choice for the eye area.

The brown shade Jord is a softer choice for an everyday, natural look. The foam tip lets you quickly smudge the line for a softer look.

What we like

highly purified minerals
a brown shade for a natural look
long wear
a foam tip for a smoky look

Frequently asked questions

Questions about the product

Cannot find the answer? Ask us and we will reply as soon as possible.

What colour is the Jord eye pencil?

Jord is a brown eye pencil suited to everyday wear, keeping your look fresh throughout the day.

What is the foam tip on the Jord pencil for?

The pencil comes with a soft foam tip that you can use to blend the line for a softer, smoky effect.

Has the Jord pencil been tested for use around the eyes?

Yes, the pencil has been ophthalmologically tested and contains highly purified minerals.

How much product does the Jord pencil contain?

The pencil contains 0.35 g of product.

Customer reviews

What customers say

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About the brand

IDUN Minerals

IDUN Minerals is a Swedish mineral cosmetics brand based in Stockholm, celebrating its 15th anniversary this year. It is named after Idun, the goddess of youth in Norse mythology, and its philosophy follows suit: simple, clean make-up and skincare that give the skin a fresh, natural look.

The make-up is based on mineral pigments and carefully selected ingredients, and the formulas are vegan. With us you buy only genuine IDUN Minerals products, which we know and use ourselves.

All IDUN Minerals products