No added fragrance
Dermatologically tested
Formula developed in Italy
Vegan
Not tested on animals
Mineral Eyeshadow Palette Gullviva – IDUN Minerals
Sale
Price incl. VAT · 4 g
Lowest price in the 30 days before the reduction: €31.00
Four easy-to-blend mineral eyeshadows for everyday and evening looks.
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Product description
Mineral Eyeshadow Palette Gullviva – IDUN Minerals
The IDUN Minerals mineral eyeshadow palette contains highly purified mineral pigments for silky, weightless colour. It defines the eyes with rich pigment while staying gentle on the skin around them. The four carefully coordinated shades blend beautifully, so one palette gives you a look for every occasion.
Palette Gullviva (cowslip): warm bronze, earthy tones.


In short
- 4 shades in one palette
- highly purified mineral pigments
- vegan, fragrance-free, dermatologically tested
- suitable for sensitive eyes too
- Brand
- IDUN Minerals
- Quantity
- 4 g
- Country of origin
- Italy
- Responsible person
- IDUN Minerals AB, Ölandsgatan 42, 116 63 Stockholm, Sweden.
- Shade
- Bronze
Shades and use
How to use it
- Primer first
For longer wear, prep the lid with eyeshadow primer first.
- Light shade all over
Apply the lightest shade over the whole lid.
- Depth in the crease
Apply the medium shade to the crease and the darkest to the outer corner.
Ingredients
What is inside
Ingredients of each part of the palette:
Full list of ingredients (INCI)
- Mica
- Synthetic Fluorphlogopite
- Triisostearin
- Diisostearyl Malate
- Magnesium Stearate
- Octyldodecyl Stearoyl Stearate
- Glyceryl Caprylate
- Silica
- Glyceryl Undecylenate
- Kaolin
- Cellulose
- C13-15 Alkane
- Polyglyceryl-2 Tetraisostearate
- Caprylyl Glycol
- Dimethicone/Vinyl Dimethicone Crosspolymer
- Aluminum Hydroxide
- Tocopheryl Acetate
- Tin Oxide
- May Contain (+/-): C.I. 77891 (Titanium Dioxide), C.I. 77491 (Iron Oxides), C.I. 77499 (Iron Oxides), C.I. 77492 (Iron Oxides)
Shimmery pearl shade: Mica, Synthetic Fluorphlogopite, Triisostearin, Diisostearyl Malate, Magnesium Stearate, Octyldodecyl Stearoyl Stearate, Glyceryl Caprylate, Silica, Glyceryl Undecylenate, May Contain (+/-): C.I. 77891 (Titanium Dioxide), C.I. 77491 (Iron Oxides), C.I. 77499 (Iron Oxides), C.I. 77492 (Iron Oxides).
Matte shade, light: Synthetic Fluorphlogopite, Kaolin, Cellulose, C13-15 Alkane, Polyglyceryl-2 Tetraisostearate, Glyceryl Caprylate, Caprylyl Glycol, Dimethicone/Vinyl Dimethicone Crosspolymer, Aluminum Hydroxide, Glyceryl Undecylenate, Tocopheryl Acetate, May Contain (+/-): C.I. 77499 (Iron Oxides), C.I. 77491 (Iron Oxides), C.I. 77891 (Titanium Dioxide), C.I. 77492 (Iron Oxides).
Shimmery bronze-taupe shade: Synthetic Fluorphlogopite, Mica, Triisostearin, Diisostearyl Malate, Magnesium Stearate, Octyldodecyl Stearoyl Stearate, Glyceryl Caprylate, Silica, Tin Oxide, Glyceryl Undecylenate, May Contain (+/-): C.I. 77891 (Titanium Dioxide), C.I. 77491 (Iron Oxides), C.I. 77499 (Iron Oxides), C.I. 77492 (Iron Oxides).
Matte shade, dark: Synthetic Fluorphlogopite, Kaolin, Cellulose, C13-15 Alkane, Polyglyceryl-2 Tetraisostearate, Glyceryl Caprylate, Caprylyl Glycol, Dimethicone/Vinyl Dimethicone Crosspolymer, Aluminum Hydroxide, Glyceryl Undecylenate, Tocopheryl Acetate, May Contain (+/-): C.I. 77499 (Iron Oxides), C.I. 77491 (Iron Oxides), C.I. 77891 (Titanium Dioxide), C.I. 77492 (Iron Oxides).
Our opinion
Kozmetika Moja advisorThe IDUN Minerals Gullviva palette is really versatile. As it is small and handy, you can easily keep it with you wherever you go, including on your travels. The packaging is made from recycled materials and is super light, so it won't add extra weight to your make-up bag. The eyeshadows come in a quantity of 4 × 1 g – it may not look like much at first glance, but it is plenty! Because the eyeshadows are richly pigmented, you need only a tiny amount to create a beautiful effect on the lids.
The 4 shades in the Gullviva palette are earthy tones that suit everyone, whatever their hair colour, eye colour or complexion. You can't go wrong with these shades. If you are worried you won't use the darker tones, let me tell you that both darker shades can easily be used instead of an eye pencil to line your eyes. Applied this way, they create a beautiful soft smoky eye.
The packaging is transparent, so in the drawer where you keep your make-up you can instantly recognise and see the eyeshadow shades. There's no need to open every palette to check whether you've picked up the one you had in mind.
The Gullviva palette is gorgeous and I warmly recommend it!
What we like
- small, lightweight palette for travel
- packaging made from recycled materials
- richly pigmented shadows that go a long way
- earthy tones that suit everyone
- clear packaging so you see the shades at a glance
Good to know
- use the two darker shades instead of an eye pencil
- the darker shades create a soft smoky eye
Frequently asked questions
Questions about the product
Cannot find the answer? Ask us and we will reply as soon as possible.
What shades are in the Gullviva palette?
Gullviva (cowslip) brings together four warm bronze, earthy tones. They are wearable whatever your hair colour, eye colour or skin tone.
Can I use the darker Gullviva shades as eyeliner?
Yes, both darker shades can be used instead of an eye pencil. This creates a soft smoky look.
Is the Gullviva palette suitable for sensitive eyes and does it contain fragrance?
Yes, the palette is suitable for sensitive eyes too. It is vegan, fragrance-free and dermatologically tested.
How much eyeshadow is in the palette and is it good for travel?
The palette contains 4 g of eyeshadow (4 x 1 g); the shades are highly pigmented, so a little goes a long way. The packaging is light, compact and transparent, which makes it handy for travel.
Customer reviews
What customers say
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About the brand
IDUN Minerals
IDUN Minerals is a Swedish mineral cosmetics brand based in Stockholm, celebrating its 15th anniversary this year. It is named after Idun, the goddess of youth in Norse mythology, and its philosophy follows suit: simple, clean make-up and skincare that give the skin a fresh, natural look.
The make-up is based on mineral pigments and carefully selected ingredients, and the formulas are vegan. With us you buy only genuine IDUN Minerals products, which we know and use ourselves.
- 15years of Scandinavian beauty
- SEdeveloped in Sweden
- Veganvegan formulas