−20%

Ophthalmologically tested
Formula developed in Italy
Vegan
Not tested on animals

IDUN Minerals

Mascara Eir – IDUN Minerals

Name: Mascara Eir – IDUN Minerals
Brand: IDUN Minerals
SKU: 5013
Price: 20.80 EUR
Availability: InStock

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Sale

€20.80 −20%

Regular price ~~€26.00~~ You save €5.20 Sale ends 31. 12. 2026

Price incl. VAT · 13.5 ml

Lowest price in the 30 days before the reduction: €26.00

A mascara with a large bristle brush for dramatic volume and a deep black look. The creamy formula with castor oil and carnauba wax coats every lash without clumps.

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Estimated delivery Tuesday, 17. 11. We ship it on the next working day.

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Product description

Mascara Eir – IDUN Minerals

Eir is the right choice when you want bold, full lashes. The rich, creamy formula with castor oil and carnauba wax gives your lashes volume, length and a deep, intense black colour while keeping them soft and glossy.

The large bristle brush spreads the mascara evenly along the entire length of your lashes without clumping or leaving lumps. It coats each lash in pigment and gently lifts it for an alluring, open look.

You can build up the volume by applying several coats. The mascara is ophthalmologically tested, so it is also suitable for sensitive eyes and contact lens wearers.

In short

large bristle brush for extra volume
suitable for all lash types, including short and straight lashes
apply several coats to define your lashes even more
ophthalmologically tested – suitable for sensitive eyes
with added castor oil – for extra lash care

Brand: IDUN Minerals
Quantity: 13.5 ml
Country of origin: Italy
Responsible person: IDUN Minerals AB, Ölandsgatan 42, 116 63 Stockholm, Sweden.

Shades and use

How to use it

Curl your lashes
For the perfect result, curl your lashes with an eyelash curler before applying mascara.
Apply with zigzag movements
Apply the mascara with light zigzag movements from root to tip to reach every lash.
Add more coats
For even more volume, apply two to three coats, adding each while the previous one is still slightly damp.
Remove gently
Remove the mascara with a cleansing lotion or a facial cleansing foam.

Ingredients

What is inside

Full list of ingredients (INCI)

Aqua / Water
Hydrogenated Sunflower Seed Oil
Copernicia Cerifera Cera / Copernicia Cerifera (Carnauba) Wax
Glyceryl Stearate
Stearic Acid
Ricinus Communis Seed Oil / Ricinus Communis (Castor) Seed Oil
Sorbitan Sesquioleate
PVP
Triethanolamine
Butylene Glycol
Hydroxyethylcellulose
Caprylyl Glycol
1,2-Hexanediol
Potassium Sorbate
Silica
Tetrasodium EDTA
Tocopheryl Acetate
Disodium Phosphate
Polysorbate 60
Sodium Phosphate
May Contain (+/-): C.I. 77499 (Iron Oxides)

Our opinion

Kozmetika Moja advisor

“Eir is one of those mascaras with a big bristle brush that delivers exactly what it promises. Volume.”

I love its creamy texture, which coats the lashes without weighing them down. The brush is large but very precise – it reaches even the shorter lashes and separates them beautifully. This mascara suits everyone, whatever your skin type and whatever your natural lashes and lids are like, as it clings nicely to the lashes and does not flake during the day.

If you want real volume, you can easily build it up in layers.

What we like

creamy texture that doesn't weigh lashes down
large yet precise brush reaches even short lashes
doesn't flake during the day
suits all lash and eyelid types

Good to know

layer it for even more volume

Frequently asked questions

Questions about the product

Cannot find the answer? Ask us and we will reply as soon as possible.

What effect does Eir mascara give?

Eir creates an intense black look with volume and length. The large bristle brush distributes the mascara along the full length of the lashes without clumping or sticking them together.

Is it suitable for sensitive eyes and contact lens wearers?

Yes, the mascara is ophthalmologically tested and suitable for sensitive eyes and contact lens wearers.

How do I get more volume?

Apply two to three coats, adding each one while the previous coat is still slightly damp. Curling your lashes beforehand and applying with a gentle zigzag motion also helps.

Is Eir mascara vegan, and what does it contain?

Yes, the formula is vegan. It contains castor oil and carnauba wax, which condition the lashes and keep them soft. The tube contains 13.5 ml.

Customer reviews

What customers say

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About the brand

IDUN Minerals

IDUN Minerals is a Swedish mineral cosmetics brand based in Stockholm, celebrating its 15th anniversary this year. It is named after Idun, the goddess of youth in Norse mythology, and its philosophy follows suit: simple, clean make-up and skincare that give the skin a fresh, natural look.

The make-up is based on mineral pigments and carefully selected ingredients, and the formulas are vegan. With us you buy only genuine IDUN Minerals products, which we know and use ourselves.

All IDUN Minerals products