−30%

Formula developed in Italy
Vegan
Not tested on animals

IDUN Minerals

Lip Pencil Maud Mauve – IDUN Minerals

Name: Lip Pencil Maud Mauve – IDUN Minerals
Brand: IDUN Minerals
SKU: 6308
Price: 12.60 EUR
Availability: InStock

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€12.60 −30%

Regular price ~~€18.00~~ You save €5.40 Sale ends 31. 12. 2026

Price incl. VAT · 0.35 g

Lowest price in the 30 days before the reduction: €18.00

Line and define your lips for a perfectly shaped look. The IDUN Minerals lip pencil contains a balanced blend of caring ingredients, waxes and purified mineral pigments that give the vegan formula a creamy texture and a smooth, silky finish with rich matte colour. It is enriched with jojoba oil to keep lips soft and moisturised. The dual-ended design includes a built-in sharpener and a flat sponge for precise shaping.

Shade

Pencil Maud Mauve

8 shades · click a shade to open its product

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Estimated delivery Tuesday, 17. 11. We ship it on the next working day.

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Product description

Lip Pencil Maud Mauve – IDUN Minerals

Perfect definition and natural colour

With the IDUN Minerals mineral lip pencil, you can give your lips the perfect shape, colour and expression. Thanks to natural pigments and a creamy texture, you can easily outline, define and colour your lips while giving them a soft, comfortable feel. The formula is designed with both beauty and care in mind: the combination of pure minerals and nourishing jojoba oil lets the pencil glide smoothly and apply colour evenly. The result is soft, nourished, beautifully defined lips with rich depth of colour.

Beauty that lasts

The pencil colours are highly pigmented and exceptionally long-lasting, so your look stays flawless all day. The creamy mineral texture allows you to outline your lips precisely while stopping lipstick from bleeding into the fine lines around the lip edges. The pencil not only enhances the natural shape of your lips but also creates the perfect base for applying lipstick or lip gloss.

For a perfect, natural look, you can gently blur the line with the sponge on the end of the pencil. The end also houses a handy sharpener, so the tip is always ready for precise application.

IDUN Minerals mineral lip pencil

Natural care and a clean formula

IDUN Minerals lip pencils contain no preservatives; instead, they harness the power of jojoba oil, which is exceptionally nourishing. Each shade is named after a famous Swedish film actress – a tribute to Scandinavian elegance and art. The formula is based on pure mineral pigments and plant oils that give a silky finish and a comfortable feel. The vegan formula contains no parabens, perfumes or other preservatives, which makes the product suitable for sensitive lips too.

IDUN Minerals lip pencils – overview of four shades

How to use

Using the lip pencil is simple yet effective. Start at the Cupid's bow of your upper lip and draw short, gentle lines towards the corners. Then repeat on the lower lip, working from the outer edge towards the centre. You can use the pencil just to outline your lips or fill in the entire lip area, which makes your lipstick last longer and gives a richer depth of colour. If you like, use the built-in sponge to soften the line and create a more natural look. To finish, apply your favourite lipstick or lip gloss.

Tip for a perfect result

For even longer wear, apply the pencil over your entire lips, gently blot with a tissue and then apply your lipstick again. Your lips will look fuller and the colour will last longer without bleeding into fine lines.

Refined Scandinavian elegance

IDUN Minerals lip pencils are the perfect choice for anyone who wants a refined combination of colour, staying power and natural care. Every stroke enhances your beauty in a refined, Scandinavian-clean way – minimalist, yet perfect.

In short

Mauve shade – pink with a subtle brown undertone
twist-up pencil
at the end of the pencil: a sharpener and a sponge for blending the lip line
creamy, caring formula with a matte finish
stops lipstick from bleeding beyond the lip line

Brand: IDUN Minerals
Quantity: 0.35 g
Country of origin: Italy
Responsible person: IDUN Minerals AB, Ölandsgatan 42, 116 63 Stockholm, Sweden.
Shade: Purple

Shades and use

How to use it

Prepare the tip
Twist the pencil to reveal the lead; if needed, sharpen it with the sharpener hidden in the end of the pencil.
Line your lips
Start at the upper bow and draw short, light strokes towards the corners, then line the lower lip from the outer edge towards the centre.
Fill in or soften
Use the pencil just for lining or fill in the whole lip; you can soften the line with the sponge at the end.
Add lipstick
Finish with lipstick or lip gloss. For longer wear, blot your lips with a tissue and apply lipstick again.

Ingredients

What is inside

Full list of ingredients (INCI)

Isododecane
Synthetic Fluorphlogopite
Synthetic Wax
Polybutene
Trimethylsiloxysilicate
Silica
Isoamyl Laurate
Sucrose Tetrastearate Triacetate
Hydrogenated Jojoba Oil
Cetearyl Behenate
Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate
May Contain (+/-): C.I. 15850 (Red 7), C.I. 42090 (Blue 1 Lake) , C.I. 77891 (Titanium Dioxide)

Our opinion

Kozmetika Moja advisor

“For all of us over 40, I think a lip liner is a must!”

I can honestly say that I did not use lip pencils for a long time – until IDUN created them too. It always bothered me that they were hard to sharpen, that they crumbled and so on.

You will find none of that with IDUN pencils. They are made so that only the inner lead gets sharpened. The pencils have a twist mechanism: twist the top and the lead comes out or retracts. So that your pencil is always ready to use, there is also a hidden sharpener in the end of the pencil, where the sponge is. Pull out the coloured cap at the end and voilà – there is the sharpener!

The texture is creamy, glides beautifully over the lips and does not break or crumble during application.

You can use the pencils just to line your lips or to colour your whole lips, then apply lipstick or gloss on top. Or you can simply wear the pencil on its own.

What difference does a lip pencil make? When you line your lips with it, it creates a protective barrier (thanks to the added waxes) that stops lipstick or gloss from bleeding into the fine lines around the mouth.

The available shades are lovely, really wearable and easy to combine. I warmly recommend them!

What we like

hidden sharpener in the end of the pencil
twist-up mechanism
creamy texture that doesn't break or crumble
for lining or filling in the whole lip
beautiful shades that combine well

Good to know

lining your lips stops lipstick or gloss from bleeding
you can apply lipstick or gloss over the liner

Frequently asked questions

Questions about the product

Cannot find the answer? Ask us and we will reply as soon as possible.

What shade is the Maud lip pencil?

Maud is a mauve shade, a pink with a slight brown undertone. Like all IDUN Minerals lip pencils, it is named after a famous Swedish film actress.

How does the pencil mechanism work?

The pencil twists up: turn the top and the lead comes out or retracts. In the end you'll find a sharpener, revealed by pulling off the coloured cap, and a sponge for softening the line.

How can I make my lipstick last longer?

Apply the pencil over your entire lips, gently blot with a tissue and then apply lipstick. Lining your lips stops lipstick or gloss from bleeding past the lip line.

What is the texture like, and is the pencil vegan?

The texture is creamy with a matte finish, and it doesn't break or crumble when applied. The formula is vegan, free from parabens and perfume, and the pencil contains 0.35 g.

Customer reviews

What customers say

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About the brand

IDUN Minerals

IDUN Minerals is a Swedish mineral cosmetics brand based in Stockholm, celebrating its 15th anniversary this year. It is named after Idun, the goddess of youth in Norse mythology, and its philosophy follows suit: simple, clean make-up and skincare that give the skin a fresh, natural look.

The make-up is based on mineral pigments and carefully selected ingredients, and the formulas are vegan. With us you buy only genuine IDUN Minerals products, which we know and use ourselves.

All IDUN Minerals products