Formula developed in Italy
Vegan
Not tested on animals
Magna Lengthening Mascara – IDUN Minerals
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Price incl. VAT · 12ml
Lowest price in the 30 days before the reduction: €26.00
A mascara for exceptionally long, separated and curled lashes. The small, precise brush reaches every lash, even the shortest ones, without smudging or clumping.
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Product description
Magna Lengthening Mascara – IDUN Minerals
Magna Lengthening is designed especially for those with naturally shorter lashes. The small, precise brush easily reaches every lash from root to tip, so your lashes look beautifully defined and your eyes appear longer.
The creamy yet lightweight formula lets you build length and volume gradually with just a few strokes. It does not weigh the lashes down but coats, separates and lifts them. The colour is intense, deep black and lasts all day.
The formula contains castor oil to condition the lashes, as well as vitamin E. The mascara is vegan and ophthalmologically tested, so it is also suitable for sensitive eyes and contact lens wearers.

In short
- XXL lash lengthening – also suitable for short and straight lashes
- creates exceptionally long, curled and beautifully separated lashes
- Conditions the lashes – contains castor oil and vitamin E
- Creamy, conditioning texture – allows clump-free application, while lashes stay soft and flexible.
- Brand
- IDUN Minerals
- Quantity
- 12ml
- Country of origin
- Italy
- Responsible person
- IDUN Minerals AB, Ölandsgatan 42, 116 63 Stockholm, Sweden.
Shades and use
How to use it
- Apply with zigzag movements
Hold the brush horizontally and guide it from root to tip with zigzag movements.
- Let it dry
Let the first coat dry partially before you continue.
- Add a second coat
For even more striking length, apply another coat.
Ingredients
What is inside
Full list of ingredients (INCI)
- Aqua / Water
- Copernicia Cerifera Cera / Copernicia Cerifera (Carnauba) Wax
- Synthetic Beeswax
- Glyceryl Stearate
- Stearic Acid
- Butylene Glycol
- Cera Microcristallina / Microcrystalline Wax
- VP/Hexadecene Copolymer
- Ricinus Communis Seed Oil / Ricinus Communis (Castor) Seed Oil
- Aminomethyl Propanol
- Acacia Senegal Gum
- Phenoxyethanol
- Caprylyl Glycol
- Hydroxyethylcellulose
- Sodium Dehydroacetate
- Lecithin
- Tocopherol
- Ascorbyl Palmitate
- Disodium Phosphate
- Polysorbate 60
- Citric Acid
- Sodium Phosphate
- May Contain (+/-): C.I. 77499 (Iron Oxides)
Our opinion
Kozmetika Moja advisor“Magna Lengthening is one of those mascaras that wins you over from the very first coat. I admit it – it's something special!”
The brush is just narrow, long and small enough to catch even the shortest lashes in the inner corner of the eye without getting mascara on the eyelid. The effect is XXL in every respect – as if you had your own naturally extra-long lashes, curled and perfectly separated. I especially recommend it to anyone with shorter or straight lashes who wants natural yet visible lengthening without clumps or a heavy feel.
The mascara has a wet texture, so you need to wait a little for it to dry.
There is a lot of product in the tube, so if you use it properly and close it well, it lasts a very long time (longer than is recommended for a mascara).
If you want a truly dramatic effect, wait until the first coat on your lashes is partly dry and apply another coat for extra length.
What we like
- slim, long brush catches even the shortest lashes
- XXL length with curled, separated lashes
- no clumps, no heavy feel
- closed properly, it lasts a very long time
Good to know
- wet texture: allow it time to dry
- for extra length, add a second coat once the first is partly dry
- especially good for short or straight lashes
Frequently asked questions
Questions about the product
Cannot find the answer? Ask us and we will reply as soon as possible.
Who is Magna Lengthening mascara best suited to?
It is designed especially for shorter and straight lashes. The small, precise brush reaches every lash from root to tip, lengthening, separating and lifting them.
How do I apply Magna Lengthening mascara?
Hold the brush horizontally and move it through the lashes from root to tip in a zigzag motion. For extra length, let the first coat partly dry, then apply another.
Is the mascara suitable for sensitive eyes and contact lenses?
Yes, the formula is ophthalmologically tested and vegan, making it suitable for sensitive eyes and contact lens wearers.
Does the mascara clump or weigh the lashes down?
The creamy texture applies without clumps or sticking, and the lashes stay soft and flexible. It contains castor oil and vitamin E to condition the lashes.
Customer reviews
What customers say
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About the brand
IDUN Minerals
IDUN Minerals is a Swedish mineral cosmetics brand based in Stockholm, celebrating its 15th anniversary this year. It is named after Idun, the goddess of youth in Norse mythology, and its philosophy follows suit: simple, clean make-up and skincare that give the skin a fresh, natural look.
The make-up is based on mineral pigments and carefully selected ingredients, and the formulas are vegan. With us you buy only genuine IDUN Minerals products, which we know and use ourselves.
- 15years of Scandinavian beauty
- SEdeveloped in Sweden
- Veganvegan formulas