No added fragrance
Dermatologically tested
Formula developed in Italy
Vegan
Not tested on animals
Soft Tint Cream Blush Stick Blom (Rose Mauve) – IDUN Minerals
Sale
Price incl. VAT · 4.6 g
Lowest price in the 30 days before the reduction: €26.90
A cream blush stick for a soft, natural flush of colour that lasts all day.
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Product description
Soft Tint Cream Blush Stick Blom (Rose Mauve) – IDUN Minerals
The Soft Tint Blush Stick glides over the skin and gives the cheeks a soft, natural colour. The lightweight formula is non-greasy, blends beautifully and can be layered. The result is flawless and lasts all day. The handy stick is easy to carry for a quick refresh on the go, and you can also tap it gently onto your lips for a matching look.
Shade Blom (bloom): a rose mauve.

In short
- creamy, lightweight, non-greasy texture
- buildable colour
- vegan, fragrance-free, dermatologically tested
- suitable even for the most sensitive skin
- Brand
- IDUN Minerals
- Quantity
- 4.6 g
- Country of origin
- Italy
- Responsible person
- IDUN Minerals AB, Ölandsgatan 42, 116 63 Stockholm, Sweden.
- Shade
- Purple
Shades and use
How to use it
- Swipe on cheeks
Swipe the blush directly onto the apples of the cheeks.
- Blend with fingertips
Blend with your fingertips; for a more precise look, use the Pro Angled Face Brush.
Ingredients
What is inside
Full list of ingredients (INCI)
- Isononyl Isononanoate
- Octyldodecanol
- Caprylic/Capric Triglyceride
- Pentaerythrityl Tetraisostearate
- Synthetic Wax
- Propylene Glycol Diheptanoate
- Polybutene
- Candelilla Cera / Euphorbia Cerifera (Candelilla) Wax
- Synthetic Fluorphlogopite
- Mica
- Tocopheryl Acetate
- Hydrogenated Vegetable Oil
- Bis-Diglyceryl Polyacyladipate-2
- Disteardimonium Hectorite
- Propylene Carbonate
- May Contain (+/-): C.I. 77891 (Titanium Dioxide), C.I. 77491 (Iron Oxides), C.I. 77492 (Iron Oxides), C.I. 77499 (Iron Oxides), C.I. 19140 (Yellow 5 Lake), C.I. 15850 (Red 6 Lake), C.I. 15850 (Red 7 Lake), C.I. 42090 (Blue 1 Lake)
Video
Video
Our opinion
Kozmetika Moja advisor“For me it's one of those practical products you genuinely use every day – quick, lovely on the skin and really useful.”
My opinion: I like this cream stick mainly because it is really easy to use. You don't need any special skills or lots of brushes – you apply it straight onto the skin and blend it with your fingers, a brush or a sponge. The texture is pleasantly creamy, glides nicely over the skin and doesn't sit heavily on the face.
What I like most is that I can control the intensity myself. For every day, I apply just a tiny amount – just enough to give my face a fresher, more rested look. If I want bolder make-up, I can easily build it up. It melts nicely into foundation and doesn't create that dry, powdery look.
I also love that it is multi-purpose. I can use it on my cheeks, on my lips if I like, and the deeper shades also for adding warmth to the face or for soft contouring. It's a product you can keep in your bag and use to quickly refresh your whole look.
What we like
- easy to apply with fingers, brush or sponge
- creamy texture that glides on
- buildable intensity
- never looks dry or powdery
- multi-purpose, for cheeks and lips
Good to know
- use just a touch for everyday wear
- use deeper shades to warm the face or for soft contouring
Frequently asked questions
Questions about the product
Cannot find the answer? Ask us and we will reply as soon as possible.
What colour is the Soft Tint cream blush shade Blom?
Blom (“bloom”) is a pink shade with a greyish-violet hint (Rose Mauve) that gives the cheeks a soft, natural colour.
How do I apply the Blom blush stick?
Apply the stick directly to your cheeks and blend with your fingers, a brush or a sponge. You can build the colour in layers as you like; for an everyday look, very little is enough.
Can I also use the Soft Tint blush on my lips?
Yes, you can gently tap the blush onto your lips for a coordinated look. The handy stick is easy to carry for quick touch-ups during the day.
Is the Soft Tint blush suitable for sensitive skin?
Yes, according to the manufacturer it is suitable even for very sensitive skin. It is vegan, fragrance-free and dermatologically tested, and the stick contains 4.6 g.
Customer reviews
What customers say
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About the brand
IDUN Minerals
IDUN Minerals is a Swedish mineral cosmetics brand based in Stockholm, celebrating its 15th anniversary this year. It is named after Idun, the goddess of youth in Norse mythology, and its philosophy follows suit: simple, clean make-up and skincare that give the skin a fresh, natural look.
The make-up is based on mineral pigments and carefully selected ingredients, and the formulas are vegan. With us you buy only genuine IDUN Minerals products, which we know and use ourselves.
- 15years of Scandinavian beauty
- SEdeveloped in Sweden
- Veganvegan formulas