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−20%
IDUN Minerals

Mascara Eir – IDUN Minerals

A mascara with a large bristle brush for dramatic volume and a deep black look. The creamy formula with castor oil…

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€20.80 €26.00
−30%
IDUN Minerals

Single Eyeshadow Kungsljus – IDUN Minerals

A mineral eyeshadow made from highly purified minerals, with a silky texture that blends beautifully. The shade…

14 shades
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€10.50 €15.00
−30%
IDUN Minerals

Eyeshadow Palette Brunkulla – IDUN Minerals

A carefully curated collection of vegan eyeshadows , from soft to more intense, alluring shades. Each IDUN Minerals…

8 shades
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€16.80 €24.00
−50%
IDUN Minerals

Eyeshadow Palette Lejongap – IDUN Minerals

A carefully curated collection of vegan eyeshadows , from soft to more intense, alluring shades. Each IDUN Minerals…

8 shades
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€12.00 €24.00
−50%
IDUN Minerals

Eyeshadow Palette Vitsippa – IDUN Minerals

A carefully curated collection of vegan eyeshadows , from soft to more intense, alluring shades. Each IDUN Minerals…

8 shades
Last items in stock
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€12.00 €24.00
−50%
IDUN Minerals

Eyeshadow Palette Norrlandssyren – IDUN Minerals

A palette of four coordinating mineral eyeshadows in pink, violet and neutral tones for elegant daytime looks and…

8 shades
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€12.00 €24.00
−50%
IDUN Minerals

Single Eyeshadow Pion – IDUN Minerals

A mineral eyeshadow made from highly purified minerals, with a silky texture that blends beautifully. The shade Pion…

14 shades
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€7.50 €15.00
−30%
IDUN Minerals

Single Eyeshadow Kastanj – IDUN Minerals

A mineral eyeshadow made from highly purified minerals, with a silky texture that blends beautifully. The shade…

14 shades
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€10.50 €15.00
−30%
IDUN Minerals

Single Eyeshadow Hassel – IDUN Minerals

A mineral eyeshadow made from highly purified minerals, with a silky texture that blends beautifully. The shade…

14 shades
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€10.50 €15.00
−70%
IDUN Minerals

Single Eyeshadow Nästrot – IDUN Minerals

A mineral eyeshadow made from highly purified minerals, with a silky texture that blends beautifully. The shade…

14 shades
Last items in stock
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€4.50 €15.00
−30%
IDUN Minerals

Single Eyeshadow Fjällsippa – IDUN Minerals

A mineral eyeshadow made from highly purified minerals, with a silky texture that blends beautifully. The shade…

14 shades
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€10.50 €15.00
−20%
IDUN Minerals

Magna Volume Mascara – IDUN Minerals

A mascara for dramatic volume and deep black colour in just a few coats.

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€20.80 €26.00
Vegan formula −30%
IDUN Minerals

Mineral Powder Foundation Saga 7 g – IDUN Minerals

A loose mineral foundation made from just four ingredients, applied in layers from sheer to full coverage.

12 shades
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€23.10 €33.00
Vegan formula −30%
IDUN Minerals

Mineral Powder Foundation Freja 7 g – IDUN Minerals

A loose mineral foundation made from just four ingredients, applied in layers from sheer to full coverage.

12 shades
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€23.10 €33.00
−30%
IDUN Minerals

Mineral Powder Foundation Svea 7 g – IDUN Minerals

A loose mineral foundation made from just four ingredients, applied in layers from sheer to full coverage.

12 shades
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€23.10 €33.00
−30%
IDUN Minerals

Mineral Powder Foundation Ingrid 7 g – IDUN Minerals

A loose mineral foundation made from just four ingredients, applied in layers from sheer to full coverage.

12 shades
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€23.10 €33.00
−30%
IDUN Minerals

Mineral Powder Foundation Embla 7 g – IDUN Minerals

A loose mineral foundation made from just four ingredients, applied in layers from sheer to full coverage.

12 shades
Last items in stock
()
€23.10 €33.00
−30%
IDUN Minerals

Mineral Powder Foundation Disa 7 g – IDUN Minerals

A loose mineral foundation made from just four ingredients, applied in layers from sheer to full coverage.

12 shades
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€23.10 €33.00
−30%
IDUN Minerals

Mineral Powder Foundation Siri 7 g – IDUN Minerals

A loose mineral foundation made from just four ingredients, applied in layers from sheer to full coverage.

12 shades
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€23.10 €33.00
−30%
IDUN Minerals

Mineral Powder Foundation Ylva 7 g – IDUN Minerals

A loose mineral foundation made from just four ingredients, applied in layers from sheer to full coverage.

12 shades
Last items in stock
()
€23.10 €33.00
−20%
IDUN Minerals

Magna Lengthening Mascara – IDUN Minerals

A mascara for exceptionally long, separated and curled lashes . The small, precise brush reaches every lash, even the…

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€20.80 €26.00
−70%
IDUN Minerals

Nordic Veil Liquid Foundation Jorunn 26 ml – IDUN Minerals

IDUN Minerals Nordic Veil liquid mineral foundation has a velvety smooth, vegan texture that melts into the skin,…

5 shades
Last items in stock
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€9.90 €33.00
−70%
IDUN Minerals

Nordic Veil Liquid Foundation Saga 26 ml – IDUN Minerals

IDUN Minerals Nordic Veil liquid mineral foundation has a velvety smooth, vegan texture that melts into the skin,…

5 shades
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€9.90 €33.00
−70%
IDUN Minerals

Nordic Veil Liquid Foundation Svea 26 ml – IDUN Minerals

IDUN Minerals Nordic Veil liquid mineral foundation has a velvety smooth, vegan texture that melts into the skin,…

5 shades
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€9.90 €33.00
−70%
IDUN Minerals

Nordic Veil Liquid Foundation Siri 26 ml – IDUN Minerals

IDUN Minerals Nordic Veil liquid mineral foundation has a velvety smooth, vegan texture that melts into the skin,…

5 shades
()
€9.90 €33.00
−70%
IDUN Minerals

Nordic Veil Liquid Foundation Embla 26 ml – IDUN Minerals

IDUN Minerals Nordic Veil liquid mineral foundation has a velvety smooth, vegan texture that melts into the skin,…

5 shades
Last items in stock
()
€9.90 €33.00
−50%
IDUN Minerals

Eyeliner Black 0.6 ml – IDUN Minerals

A liquid eyeliner with a felt-tip applicator for precise, intensely matte black lines. The vegan formula with highly…

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€10.00 €20.00
−30%
IDUN Minerals

Perfect Under Eye Concealer Extra Light Sand 6 ml – IDUN Minerals

A creamy mineral concealer with high coverage for dark circles and imperfections. The lightweight, silicone-free…

6 shades
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€21.00 €30.00
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What your lipstick says about you: lipstick and lip liner shades, how to choose and care

Are you red or nude? We had some fun with what lipstick colour says about your personality, then got serious: how to choose a shade for you and the occasion, how to use a lip liner and how to care for your lips.

Read the article
IDUN Minerals

How to choose the right foundation shade: a guide to skin tones, undertones and types of foundation

The right foundation shade blends into your skin so well you barely notice it. How to work out your skin tone and undertone, how to test a shade and which type of foundation will suit you best.

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The pitfalls of counterfeit cosmetics

Counterfeit products pose a serious risk to our health, as their production involves no quality control and no verified, tested ingredients. Past analyses have shown that such products contain many ingredients that are actually banned in cosmetics.

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