The key to naturally glowing skin revealed!

A serum is the foundation of any good skin care routine. Cleansing and all the extra care are of course important, there's no doubt about that, but if you're looking for the path to a radiant glow, we suggest paying some attention to choosing a concentrated serum with active ingredients that will revitalise your skin and leave it looking refreshed.

Is a serum a must?

The question is no longer whether a serum is an essential step in your daily skin care. The answer is clear: it definitely is, as it's the product you apply right after cleansing and just before your day or night cream. A serum is made up of smaller molecules than a cream, so it absorbs quickly and hydrates the skin, while also helping the active ingredients in your cream absorb better, making the cream more effective.

Is a serum enough on its own?

It's true that a serum provides generous hydration, but using it alone is by no means enough, as a serum only shows its full effect in combination with the active ingredients of your day or night cream. It's also worth knowing that you can never have too much hydration, and every skin type needs it. Well-moisturised skin looks fresher, smoother and more supple.

For smooth, supple-looking skin despite a stressful lifestyle, we recommend the rich IDUN MINERALS MOISTURISING SERUM, suitable even for the most sensitive skin. It is enriched with hyaluronic acid, vitamin B3 and malic acid, which help protect the skin from external influences. Combined with suitable day or night care, it keeps the skin soft and supple, soothes irritated skin and maintains optimal moisture levels.

For very dry and sensitive skin, we recommend the IDUN Minerals face oil serum, which, thanks to rapeseed and oat oils and shea butter, gives the skin rich care, suppleness and radiance. It also contains vitamin E, a well-known antioxidant.