Rich Moisturising Serum for Sensitive Skin – IDUN Minerals

−30%

Not tested on animals
No PFAS
Free of cyclic silicones
For all skin types
Dermatologically tested
No added fragrance
Formula developed in Sweden
Vegan
Packaging made in Sweden
> 95% natural
Recyclable packaging

IDUN Minerals

Rich Moisturising Serum for Sensitive Skin – IDUN Minerals

Name: Rich Moisturising Serum for Sensitive Skin – IDUN Minerals
Brand: IDUN Minerals
SKU: 7115
Price: 21.00 EUR
Availability: InStock
Rating: 5 (1 reviews)

5,0 · 1 review

Sale

€21.00 −30%

Regular price ~~€30.00~~ You save €9.00 Sale ends 31. 12. 2026

Price incl. VAT · 30ml

Lowest price in the 30 days before the reduction: €30.00

A lightweight gel moisturising serum with 3% niacinamide and hydrolysed hyaluronic acid, suitable for all skin types, even the most sensitive. It absorbs quickly, leaves no sticky feel and does not pill under moisturiser or SPF.

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Estimated delivery Tuesday, 17. 11. We ship it on the next working day.

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Product description

Rich Moisturising Serum for Sensitive Skin – IDUN Minerals

The IDUN Minerals moisturising serum is a light gel serum that absorbs quickly and glides evenly over the face. It suits all skin types, even the most sensitive, and is free from added fragrance.

The formula combines 3% niacinamide (vitamin B3), which helps strengthen the skin barrier and even out the look of your complexion, with hydrolysed hyaluronic acid, glycerin and PCA humectants with magnesium, manganese and zinc. After application, skin is visibly hydrated, soft and radiant.

Because of the niacinamide, sensitive skin may feel a slight tingling at first, which fades after a few minutes and usually stops with continued use.

Apply the serum morning and evening to cleansed skin, then follow with moisturiser. It does not pill under moisturiser or SPF cream.

In short

light gel texture that the skin absorbs quickly
no added fragrance and unscented
3% niacinamide, which supports the skin barrier and fades the look of pigmentation and other discolouration
hydrolysed hyaluronic acid penetrates the skin and moisturises it effectively
suitable even for the most sensitive skin

Brand: IDUN Minerals
Quantity: 30ml
Country of origin: Sweden
Skin type: Dry skin
Sensitive skin
Responsible person: IDUN Minerals AB, Ölandsgatan 42, 116 63 Stockholm, Sweden.
Skin concern: Dryness
Redness and irritation

Shades and use

How to use it

Cleanse your skin
Cleanse your face morning and evening and pat it dry.
Apply the serum
Spread a small amount of serum evenly over your face. You can also apply a little to the backs of your hands.
Follow with moisturiser
Once the serum has absorbed, apply your moisturiser, and SPF during the day.

Ingredients

What is inside

Full list of ingredients (INCI)

Aqua / Water
Glycerinhumectant, softens the skin
Niacinamidevitamin B3
Cetearyl Olivate
Sorbitan Olivate
Dimethicone
Phenoxyethanol
Ammonium Acryloyldimethyltaurate/VP Copolymer
Canola Oilrapeseed oil, moisturises the skin
Caprylyl Glycol
Chondrus Crispus Powder
Malic Acidgently removes dead skin cells
Xanthan Gum
Sodium PCA
Hydrolyzed Hyaluronic Acidhydrolysed hyaluronic acid, moisturises
Sodium Benzoate
Magnesium PCAmagnesium
Manganese PCAmanganese
Zinc PCAzinc
Sodium Hydroxide
Potassium Sorbate

Our opinion

Kozmetika Moja advisor

I had sensitive skin and enlarged pores. After using IDUN Minerals face serum for a while, I noticed a visible improvement in my skin and smaller-looking pores, and above all my skin was exceptionally radiant and nicely hydrated. Just as the description says, at first I did feel some tingling on my face, but it faded after a couple of minutes, and after a few uses I no longer felt it at all. When you apply face cream over the serum, the unpleasant tingling quickly settles.
Friends still often tell me that I have lovely skin – that it looks nicely hydrated and radiant and that my pores are no longer visible at all.
I warmly recommend using it twice a day – morning and evening!

And whenever you apply it to your face, apply a little serum to the backs of your hands too. Let the look of pigmentation fade there as well!

What we like

radiant-looking skin
well-hydrated skin

Good to know

you may feel a slight tingle at first, which fades within minutes
applying face cream over the serum quickly calms the tingle
use it morning and evening for best results

Frequently asked questions

Questions about the product

Cannot find the answer? Ask us and we will reply as soon as possible.

Will my eyes sting after applying the face serum?

No, the serum does not irritate – it soothes the skin. As the serum contains no added alcohol, it will not irritate your eyes.

Does the serum need to be kept in the fridge, or can I keep it in the bathroom cabinet?

You can keep the serum in your bathroom cabinet without any problem.

I have sensitive skin – can I expect my skin to sting after applying the serum?

After applying the serum, you may initially feel an unpleasant sensation or slight tingling. This is a reaction to the 3% niacinamide, but don’t be alarmed. The tingling usually fades within a few minutes or once you apply a soothing face cream over the serum. You may feel the reaction to niacinamide the first few times, and less and less often with later applications.

I don’t feel any unpleasant reaction or tingling on my face after applying the serum. Does that mean the niacinamide isn’t working on my skin?

Even if you don’t feel any tingling or discomfort, the niacinamide in the serum penetrates the skin quite normally and does its job. You may not feel the tingling because your skin barrier is strong enough or your skin is thicker and more resistant to this kind of reaction.

Will my day cream or SPF cream pill after applying the serum, given that the serum has a gel texture?

No, the skin absorbs the serum quickly, and it leaves no tight or greasy feeling. After applying the serum and SPF protection, pilling will not occur. If you also apply powder over the serum, cream and SPF cream and pilling occurs, check whether it might be caused by the SPF cream itself.

Customer reviews

What customers say

5,0 from 1 review

100 % of customers recommend this product

Showing all 1

15. 2. 2022

Zelo vlažilen serum

Serum odlično navlaži, a hkrati ne obteži in ne zmasti kože. Eden najljubših IDUN izdelkov.

Katarina K.

About the brand

IDUN Minerals

IDUN Minerals is a Swedish mineral cosmetics brand based in Stockholm, celebrating its 15th anniversary this year. It is named after Idun, the goddess of youth in Norse mythology, and its philosophy follows suit: simple, clean make-up and skincare that give the skin a fresh, natural look.

The make-up is based on mineral pigments and carefully selected ingredients, and the formulas are vegan. With us you buy only genuine IDUN Minerals products, which we know and use ourselves.

All IDUN Minerals products